40-50 HP tractors witness highest sales traction: Tractor Junction

M&M biggest tractor brand in terms of yearly sales

Jaipur, October 31, 2022:Tractor Junction – India’s leading digital marketplace for farmers has released a note that captures traction by the various segments and brands of tractors in India. The note also mentions the preferred source of information for the farmers, the most searched tractor brand, and the most tech-savvy farmers region-wise.

Highest-selling tractors, the best brand

Tractors in the 40-50 HP segment are among the top 10 models. M&M 575 – 47 HP topped the list for the highest traction and sales. In terms of the best tractor brand – Mahindra & Mahindra remains highest-selling tractor in India with offerings in almost every segment and various specifications.

Top 10 Tractor Models

Mahindra 575 DI XP Plus- 47 HP

Massey Ferguson 241 DI MAHA SHAKTI- 42 HP

Swaraj 744 FE- 48 HP

Farmtrac 60 PowerMaxx- 55 HP

Mahindra 475 DI XP Plus- 44 HP

John deere 5310- 55 HP

Powertrac Euro 50- 50 HP

New Holland 3230 NX- 42 HP

Kubota MU4501 2WD- 45 HP

Swaraj 735 FE- 39 HP

Massey Ferguson 1035 DI- 39 HP

Source: TractorJunction.com

Speaking on the above trend, Mr.Rajat Gupta, Founder of Tractor Junction said, “Farmers are now buying tractor basis their application or usage. Since majority of India’s farmers have landholdings below 2-3 hectares – the segment of 40-50 HP tractors witnesses’ high traction. This segment of tractors falls in the compact & standard segment, ideal for ploughing and tilling work. Tractors in 40-50 HP segment are most suited for diverse non-agri applications. Thereby allowing a farmer to diversify his income sources, [a1] and providing the highest value for money[a1] .

New initiatives by Tractor Junction

Tractor Junction helps the farmers by detailing the benefits and features of tractors like prices, reviews, and blogs related to them. Personalized CTAs help drive more clicks, engagement, and conversions than clickable images. The Tractor Junction News, Web Story, and Blogs segment on the portal helps to increase organic searches and is used to increase sales.

Traffic on the portal

Tractor Junction’s portal attracts approx 1 lakh daily users, on a monthly basis the traffic is nearly

35 lakh. The app boasts a user base of 15,300 daily and 3.76 lakh on a monthly basis.

Most searched Tractor brand

The most searched tractor brands on the portal are as follows

Tractor Brand	No. of searches (Last 3 months)
Mahindra Tractor	72,942
Tractor Price	68361
John Deere Tractor	63251
Sonalika tractor	56283
Swaraj Tractor	55958

Source –GSC

Most tech-savvy farmers

As per Bain and Company – a leading consulting firm the agri-tech market is expected to grow to become a $30-35 billion opportunity by 2025.According to TractorJunction, the highest users are from the state of Uttar Pradesh, followed by Madhya Pradesh, Rajasthan, and Maharashtra.

These states are leading the tech-savvy list of farmers who are capitalizing on techn-ologies like telematics based tractors, soil testing, and monitoring farms by drones. This has hugely improved the farm yield and food quality.[a2]  Various agritechstartups in these states are helping farmers improve yield quality, optimize cost, and ensure food traceability with advanced and digitalized farming technologies.

With Artificial Intelligence-based spectral analytics, image analytics, and sensor analytics, these states are ahead in quality crop management. The tech-driven agriculture is allowing sustainable management of stubble and crop residue for more income generation. And farmers in these regions are now leveraging farming activities through online platforms.

Top 10 tech-savvy farmers region wise

Region

Uttar Pradesh

Madhya Pradesh

Rajasthan

Maharashtra

Bihar

Haryana

Gujarat

Karnataka

Odisha

Delhi

Source: TractorJunction.com (GA)

The primary source of info for farmers

Initially, farmers used to consume information through the radio. But with the advancement of technology, farmers now consume agricultural-related knowledge through digital platforms like YouTube and Agriportals, as they are quick, informative, and easy to access.

---

 [a1]Also pls mention that tractors in this HP category are most suited for diverse non agri applications thereby allowing a farmer to diversify his income sources

 [a2]This is a tad too much. Indian farmers are nowhere close to using tech like blockchain, AI and ML. We are better off mentioning tech like telematics based tractors, soil testing, maybe use of drones.

Have changed that part in para 1