American Eagle presents `Give Love. Get Love.’ Donation led Campaign this festive season

Partners with The Clothes Box Foundation to give back to the community with festive initiative

Mumbai, October 2022: This Diwali, American Eagle, India is bringing its ‘Give Love. Get Love.’ donation led campaign, by inspiring customers to spread the festive cheer. This campaign encourages customers to donate garments to American Eagle, who in turn, will donate them to The Clothes Box Foundation. The garments collected will then be refinished and distributed to those most in need of essential clothing. For every donation made, customers will receive a special discount on their next AE Jeans purchase.

In 2021, American Eagle’s ‘Give Love. Get Love.’ donation led campaign, collected over 5,000 garments.

How to participate:

Give Love: To participate, one needs to bring their garments to the nearest American Eagle store. Find the nearest American Eagle store. One can also visit aeo.in to pledge the number of garments they wish to donate. A representative from the brand team will reach out to provide more details and answer any queries.

Get Love: To encourage this act of consideration and giving, American Eagle will reward all donations with a 20% off coupon for the customer’s next AE Jeans purchase.

Mr. Ashish Mukul, Brand Head, American Eagle, India, said, “At American Eagle, we are bringing back our ‘Give Love. Get Love.’ donation led campaign by re-joining forces with the Clothes Box Foundation. After the success last year, we plan to make this an ongoing initiative each year. We aim to make the act of doing good and spreading love as simple as visiting any of our American Eagle stores across the country.”