Nutrinorm wellness launches in Madhya Pradesh

aims to be the mostpreferred brand among consumers

Indore. Nutrinorm Wellness, theemergingherbal & natural products brand based on Ayurveda has today launched their product range in Madhya Pradesh.

The range ofskin&hair care products are specially meant to serve thedifferent tones & textureof India for the discerning Indian consumers.

NutrinormWellnessoffers variants of products to address the needs of dry, oily, sensitive and normal skin.The brand has also made online presence with Amazon and Flipkart for being more approachable to customers and allow them to order on one click of a button.

The brand also intends to expand its presence in Tier I, Tier II and III cities and across key markets.

The products at Nutrinorm are enriched with the goodness of naturalherbs, oil, fruits extractwhich protects your skin and hair from everyday contamination.

Their product ranges are focused on key consumer needs via haircare, fairness, moisturizing etc. for the types of Hair, Body, and Face.

Speaking at the launch, Suraj Sharma, Business Consultant and Head Strategy, Sales & Marketing, NutrinormWellnesssaid:“We value ourconsumersand have a deep understanding of the Indian market. Keeping this in mind, we have broughtin the herbal and pure range of products which will address the basic needs ofIndian skin& hair requirements. AtNutrinorm Wellness, we endeavour to disrupt the segment with solutionsthat are natural and backed by strong research and science.”

He further added, “The response from Gwalior has encouraged us to launchacross Madhya Pradesh. We are confident that over the next 12 – 24 months we willoccupy top shelfin this segment.

We believe that MP is an important market for us as there is huge propensity of buying a mid-premium brand like ours among customers.”

Dr.Ravi Sankar, Executive Director- Nutrinorm Wellness stated,“consumers todayare inundated with products that claim to work miraculously. Market is loaded withmany of the players who have productsharsh chemicals and cause long term damage.

At Nutrinorm Wellness we aim to address this problem with our products that are firmly based on100% herbal/natural actives ingredients. We have invested extensively into R&D and thus we are able to provide the best of both worlds to our consumers.”

Nutrinorm products are priced starting from Rs.199/-onwards. “The pricing is pocket-friendly.” He said.The company has ensured the price would suite the pockets of India target customers primarily consist of students, working women and mothers.