Suzu Steel is working to emerge as a leading national hardware brand
Haryana-based hardware manufacturer Suzu Steel (INDIA) is working to emerge as a leading national hardware brand. Suzu has been in the hardware business since 1986, manufacturing SS hinges, screws, and door and furniture fittings. It was the first company to introduce SS hinges in India.
“We have been producing over 100 types of hinges and more than 200 types of screws as well as all other products at our eight manufacturing units in Rohtak. Suzu Steel is launching SS padlocks with stainless steel padlocks shackle “It will be the first of its kind in the Indian market,” SS shackles are stronger and longer lasting.
“We have also launched multi-purpose locks, godown locks, shutter locks, furniture locks, and door closers. We are working on diversification and by the end of this fiscal we will foray into digital locks and digital security systems.” Another segment being considered is kitchen accessories and wire baskets and many other products range.
Besides having a strong presence in east and north India, it is now doing well in west and south too. The goal for the next one year or so will be to strengthen the retail base in these regions. Central India too will be a focus region.
“We are exploring the possibilities of retail expansion via the franchisee model. The stores, strategically located, will have on display our entire product range, they will have well-trained sales people, and will serve as a reference point for architects, etc. As and when required we handhold our partners and this has been our practice since inception.
One of our esteemed channel Partner in Indore M/s Arti Hardware, 9/4, BK SINDHI COLONY INDORE is working deliberalty with our sale steam to promote the brand in this area.
We have a lavish Dealer meet in Indore on 23.11.2019 at Sayaji Hotel, Indore where our Director Mr Animesh Bansal and CEO Mr V K Dutta will be addressing the dealers and our sale team will make them aware about our vast product range.
We hope to have such get together many in muber in future which will help the management to build healthy relations with our channel partners.
