BREWING KINDNESS: THIRD WAVE COFFEE TEAMS UP WITH WHITE BIRD TO SPREAD KINDNESS THIS WORLD GRATITUDE DAY

Embracing the theme of kindness, Third Wave Coffee, one of the nation’s largest coffee chains, proudly partners with PVRINOX Pictures for the #WhiteBirdKindnessCampaign

National, 24th September 2024: Get ready to be swept away by the heartfelt tale of kindness with White Bird, releasing on October 4th! Directed by acclaimed filmmaker Marc Forster and based on R.J. Palacio’s bestselling novel, the film stars an ensemble cast, including Academy Award-winner Helen Mirren, Bryce Gheisar, Emmy-winner Gillian Anderson, and rising star Orlando Schwerdt. This uplifting film continues the emotional legacy of Wonder, highlighting how even the smallest act of kindness can change lives forever.

To engage with the right audience, PVRINOX Pictures has partnered with Third Wave Coffee, one of the country’s leading coffee chains, encouraging the customers to share their cup of kindness with #WhitebirdKindnessCampaign. Recognising the aura/potential of a cup of coffee in sparking meaningful and kind conversations, the campaign aims to propagate messages of empathy and goodwill, extending the film’s pulse into a real-world movement.

The #WhiteBirdKindnessCampaign is an initiative designed to promote and celebrate the power of kindness in our communities. By aligning with the themes of the film, the campaign encourages individuals to engage in acts of kindness, big or small, and to share their experiences to inspire others. From in-store activations at Third Wave Coffee locations to social media challenges, the campaign will engage communities across the country, highlighting how simple gestures can have a profound impact on those around us.

Both PVR Pictures and Third Wave Coffee are committed to fostering a culture of empathy and compassion, proving that kindness is not just a theme in a film — it’s a movement we can all be part of. Join the #WhiteBirdKindnessCampaign and help us spread kindness, one act at a time.