Godrej & Boyce’s Construction Business Forays into Indore with Sustainable Building Material options

~The 127-year-old leading Indian conglomerate, Godrej & Boyce, aims to become one of the top players in the sale of AAC Blocks in Indore within the next two years~

Indore, July 2024: The Construction Business ofGodrej & Boyce, part of the Godrej Enterprises Group, today announced its entry into the Indore market. This strategic move introduces the company’s Autoclaved Aerated Concrete (AAC) Blocks and allied products to Indore’s rapidly growing real estate and construction market.

With the increasing demand for these materials, the business aims to become one of the top players in Indore for the sale of AAC Blocks within the next two years. Godrej’s comprehensive range of TUFF AAC Blocks provides an eco-friendly alternative to traditional brick production by utilizing fly ash, a by-product of burning coal for energy generation in thermal power plants. The use of these sustainable TUFF AAC Blocks contributes to a greener and more sustainable future, ensuring long-term environmental and economic benefits.

Indore, hailed as the ‘Cleanest City in India’ has one of the largest economies in Central India, and is rapidly transforming into a hotspot for home buyers and real estate investors. With its focus on energy conservation, technology, and sustainability, Indore is poised to become a model for smart cities in India.
Anup Mathew, Executive Vice President and Business Head of Godrej Construction, stated, “At Godrej Construction, we are committed towards developing sustainable built environments. Our range of Ready Mix Concrete and Walling & Paving Solutions, such as AAC Blocks, Ready Mix Plaster, and Binding Mortar, are branded as ‘Godrej TUFF’ in our operating markets. In line with our commitment to environmental stewardship, we offer a wide range of concrete products, walling and paving products that are IGBC GreenPro certified. These products are also beneficial for leading real estate developers developing Green Buildings. We are one of the most reputed brands in this category of products in major urban regions in Maharashtra and Goa. By expanding into the growing cities of Madhya Pradesh, such as Indore, Bhopal, and beyond, we aim to meet the increasing demand for sustainable construction materials in these markets. We constantly strive to meet or exceed our customers’ expectations by supporting them in developing better real estate assets.”