Hungama Play launches ‘Raita Phail Gaya’

a new original youth comedy that features an epic clash between sansakaars and bachelorhood

India. Hungama Play, a leading video on demand platform owned by Hungama Digital Media, today launched ‘Raita Phail Gaya’, a new Hungama Original.

A youth comedy that revolves around Shanky and Harry, two bachelors enjoying a carefree existence until their families arrive and try to give their seemingly immoral lifestyles a sansakaariflavour, leading to a comedy of errors that gets hilariously complicated every minute. Produced by Shivaay International, Raita Phail Gaya is created by Abhishek Pareekand presented byCafeStudios.

Shanky and Harry seem to have the perfect bachelor life – a big house, loving girlfriends, amazing flatmates, free-flowing booze and unending parties; everything that their virtuous families might consider to be nothing short of sins.

When Chunnilal, Shanky’s father arrives unexpectedly at their house, Shanky and Harry go to extreme lengths to hide what Chunnilal might consider debauchery, including concocting new identities for their respective girlfriends!

Things take an interesting turn when Chunnilal, the epitome of sanskaar, falls head over heels in love with Vidya, Harry’s aunt. However, what is a love story without any complications?

Harry and Shanky’slandlord, Lalchand, too falls in love with Vidya, leading Chunnilal to abandon his sanskaars to win over Vidya. The perfect bachelor pad is soon upended and witnesses a hilarious clash between sanskaars and absolute freedom that the boys enjoyed so far.

Speaking about the show, Siddhartha Roy, COO,Hungama Digital Media said, “We have endeavoured to build a library that is diverse in terms of the genres, formats, languages and target audience. Our latest show keeps an 18 to 30 year old audience at its core, but weaves in a story that will be relatable and enjoyable for even those who are older.

We are certain that our wide distribution strategy will help audiences across the world appreciate the show. Backed by our robust distribution and extensive library, we intend to extend our global reach by 2x by the end of the year.”

Speaking about the show,Abhishek Pareek, show creatorsaid, “The show is a fun watch and narrates a story that is hilarious and engaging from the first scene itself. I am glad to have worked with a talented set of actors who have ensured that the viewers do not have a single dull moment in the entire series. I am certain that the viewers will enjoy watching it as much as we enjoyed making it.”

Nikhil Raibole, Founder & CEO, CafeStudios said, “Raita Phail Gaya is an extremely peppy youth comedy that is sure to appeal to youngsters. It presents situations that everyone is familiar with and gives them a comic twist to make every episode an engrossing watch. We are glad to work with Hungama Play and offer the show to millions of viewers around the world. We look forward to the audience’s reaction.”

The show isnow available to stream on Hungama Play, Hungama’s video ondemand platform. Raita Phail Gayais also available to stream through Hungama Play on MX Player, Airtel Xstream App, Vi Movies & TV, Amazon Fire TV Stick, Tata Sky Binge, DishSMRT Stick, ISPs like Meghbela Broadband, Alliance Broadband, ACT Fibernet and Netplus, and Android TVslike TCL, OnePlus TV, Sony BRAVIA, CVTE and CloudWalker. Additionally, Hungama’s association with Xiaomi will enable consumers to watch the show via Hungama Play on Mi TV. It will also be available to stream on SonyLIV and FlipkartVideo at a later date.

Raita Phail Gaya stars SahilChabbra, SumitManak, Ajay Paul, Mukesh Bhatt, Nishi Singh, Aavani Arora, Sammrat Sehgal, NiloferGesawat and Akshay Chaudhary in lead roles.