JK Paper Strengthens Trade Partnerships through JK Connect Program in Indore

Indore – October 2024 – JK Paper Ltd., a leader in the Indian paper industry, successfully carried out latest JK Connect event in Indore. Senior team members from JK Paper comprising: Mr. Manoj Agarwal, Head of Packaging Board Business; Mr. Debasish Ganguly, Head of Marketing, Communications & Corporate Sales; Mr. Nitin Kaistha, Zonal Manager West; and leading regional trade partner Mr. Ashok Bandi of The Hansel Trading Co., hosted the event together. Over 70 regional converters participated in this event. This initiative is part of the company’s continuous efforts to engage directly with its key stakeholders, including printers, converters, and distributors, across various regions.

Indore, with a market potential of 1700+ MT for virgin boards, holds strategic importance for JK Paper. The company has established a strong market presence here, holding a 25% share. Through its JK Connect program, JK Paper focuses on deepening these ties by showcasing its extensive range of packaging board solutions, highlighting its eco-friendly products, and emphasizing the importance of high-quality paperboard materials in the packaging industry.

The event also provided an opportunity for the company to demonstrate its commitment to innovation and sustainability, areas in which JK Paper continues to lead the industry. The company’s ongoing efforts in promoting eco-friendly and recyclable packaging solutions are essential in today’s market, where businesses are increasingly seeking greener alternatives.

Manoj Agarwal, Head of Packaging Board Business, JK Paper Ltd., remarked, “Paperboard, a versatile and widely used packaging material, has experienced significant growth due to its sustainability. The global paperboard market is driven by the rising demand for eco-friendly packaging solutions, fuelled by increasing environmental concerns, consumer preference for sustainable products, and regulatory policies aimed at reducing plastic waste. Indore is a prominent market for JK Paper and we aim to maintain our 25% market share in this market. Our responsive customer service team and technical experts ensure that each order is executed efficiently, with on-time deliveries and solutions that exceed expectations.”

Debasish Ganguly, Head of Marketing, Communications & Corporate Sales, JK Paper Ltd., added, “JK Connect is more than just a networking event—it’s an essential part of our strategy to foster deeper engagement with our converters and printers. Indore is a key market for us, and our ability to hold a significant share here reflects the trust and confidence that our customers have in the quality and innovation of our packaging board products. We remain committed to providing sustainable, eco-friendly solutions that meet the evolving needs of our customers, while also contributing to environmental conservation.”

Ashok Bandi of The Hansel Trading Co. commented, “The Converter Meet held by JK Paper at the Brilliant Convention Centre in Indore was an inspiring gathering of industry leaders, with over 70 participants attending. JK Paper showcased its sustainable product range and shared impactful campaigns highlighting the role of paper in enhancing our daily lives. As a partner of JK Paper, The Hansel Trading Co. is proud to support their commitment to sustainability and innovation in our industry. This event reinforced the value of collaboration and shared vision for a sustainable future.”

Nitin Kaistha, Zonal Manager West, added, “Our customers are at the heart of everything we do. We’re dedicated to providing faster services along with products that are made of sustainably sourced raw material and of the highest quality. We have the technical capability and production capacity to meet the increasing demand from various sectors like Pharmaceutical, FMCG, and the QSRs for food packaging.”

Through these efforts, JK Paper reaffirms its commitment to sustainability, innovation, and customer satisfaction in the ever-evolving packaging industry.