QALA India celebrates Fashion through Designers of India in a 2 day grand extravaganza.

Indore. Indore, a key city in Central India which has been always been steeped in culture, fashion and royal elegance is now playing host to QALAka Qila – A Lifestyle Exhibition to bridge the gap between well-known designers (Qalakars) and Tier 2 cities. The brainchild of Neha Agrawal who is a fashion designer and Shagun Bansal a fashion enthusiast, with a vision to develop a platform that brings together artists & independent designers and to create a show that has never been done before in a city full of textile, art, and architectural treasures to leave a lasting impression on the visitors. QALA ka Qila – will be held at Radisson Blu, Indore on 3rd and 4th April 2023.

QALA India is aimed to bring major Jewellers, fashion designers, artisans and their creations to the tier 2 audiences at their doorstep. The specially curated show will showcase 27 Designers from all across the Country out of which 90% are women designers. The show will display designer clothes for both Men and Women,bespoke jewellery, hand crafted shoes and home décor. Part of the proceedings from QALA India will be donated to Khushi Foundationand JGHS School, Mhow.Several noted designers likeRaghvendra Rathore, Khanna Jewellers,Chandrima, Studio Medium, Mityan, Mimansa, Weaverstory and many more from across the countrywill be part of this 2 day grand extravaganza.

Neha Agrawal Co-Founder QALA India shared, “ Indore has been knowledgeable and well versed with the fashion industry since a long time. Being the business & trading hub of Madhya Pradesh, the residents arefrequently travelling to Delhi, Mumbai, and Kolkata to fulfil their festive fashion and home décor requirements. QALA India is posed to bring these designers and their products to the doorstep of Indore audience. We aim to highlight the local designers and artisans to give them a much needed platform within the city to display their skills and to show their product range.”

Shagun Bansal Co-Founder QALA India further added, “Being from a small city like Raipur, I always admired my mother or my grandmothers love for traditional fabrics and the intricacies in their creation. It was this knowledge that drove my interest in different weave, cloth and historical artefacts which opened my eyes to new possibilities beyond styling. It was with the mindset QALA India was born to promote local weavers, weaves and artisans to support their talent and to give them national exposure.