Jodii, a vernacular matrimony app in Hindi, and 9 other languages, launched to help millions of common people find their life partner

Delhi, 2022: Matrimony.com, India’s leading online matrimony company, today announced the launch of Jodii – an exclusive vernacular matchmaking app for the masses. The service is available in Hindi, and 9 other languages including Marathi, Bengali, Punjabi, Gujarati, Tamil & Telugu.

The company rolled out the new service based on its successful history of helping lakhs of Indians find a life partner over the past 22 years, and its understanding that a large section of the population is looking for a matchmaking service in their mother tongue. The service is available on the Android app.

Jodii app addresses the needs of those who have studied Diploma, Polytechnic, 12th, 10th standard or below. In terms of profession, the service will appeal to blue collar workers and self-employed people.

Indian language users account for nearly 75% of the country’s internet user base and 90% of them prefer to consume content in their local language. 500-million Indians speak Hindi. In terms of internet language users, Hindi is at 201M, while the other Indian languages account for 224 M. The penetration of mobile internet, coupled with falling handset prices have aided the growth of first-time mobile internet users from the smaller towns across the country. Pandemic further created the urgency for a lot of these users to start adopting digital services at a never imagined pace.

While online matchmaking has seen increased adoption, it’s not to the extent witnessed in other digital services. This is due to issues with current matchmaking services in the market, like availability only in English language, complexity of product and expensive paid plans, leading to lower number of suitable profiles for these users.

On top of that, these users face their own set of challenges when it comes to matchmaking that includes a handful of bride/ groom choices limited to their circle of relatives and friends and lack of other trusted sources to find matches. Jodii which is a made-for-India app attempts to solve these challenges.

Mr Arjun Bhatia, Sr Vice President and Chief Marketing Officer – Matrimony.com, says “In an increasingly digital world, Jodii is a simple technology solution that breaks the barrier for every common Indian to find a life partner of their dreams. Jodii offers choice, convenience and safety to find a match. We’re also empowering women to make decisions that can positively impact their life.”

Key highlights of Jodii app:
• Jodii app is simple to use and available in 10 Indian languages including Hindi, Marathi, Bengali, Punjabi, Gujarati, Odia, Tamil, Telugu, Kannada and Malayalam. It seeks basic information for creating a profile.
• Users can register in their language and choose their match by religion, city, community, education and income.
• Jodii app offers privacy and safety while searching for their suitable life partner. Women members have the option to hide their photo and show it only to matches they like.
• All male members are required to verify their profile with a Government Identity proof.
• Registration on Jodii is free and it also has affordable paid plans for some added benefits like directly call a profile you like or view horoscopes of profiles.