‘Alia Bhatt’s Re-Worn Wedding Sari Is the Kind of Celebrity Influence We Need’: Textile Commissioner Vrunda Desai

In an interesting celebrity-led sustainability perspective, Vrunda Desai, Textile Commissioner, Maharashtra Government, has singled out Alia Bhatt’s decision to re-fashion and re-wear her wedding sari at the National Film Awards 2024 as an example of responsible fashion consumption at the Freedom from Unused Garments – Nationwide Movement by ReFiber, powered by OterRi.

Desai said, “I was very appreciative of the fact when Alia Bhatt re-fashioned her wedding sari, and she wore it again to take the National Film Awards in 2024.”

She further highlighted celebrities as potential role models for sustainable fashion, saying, “These are the type of, you know, role models we look forward, who recycle and upcycle their wardrobes and give a new life to the clothes they wear.”

The perspective comes against the backdrop of India generating around 70 lakh tonnes of textile waste annually, with nearly 58% arising post-consumer use, making celebrity-led conversations around re-wearing, re-fashioning and conscious consumption particularly relevant.