Audi gives a thrilling experience of quattro power in Indore

Indore. Audi, the German luxury car manufacturer has launched the 2018 season of its adrenaline rushing experiential driving program – the Audi Q drive. The seventh edition of the multi-city Audi Q Drive was held in Indore today. The program will be organized across 30 dealer locations in India with overall 35 events planned for this year.

Our participants will get to experience the legendary quattro technology in the Audi Q7, the Audi Q5 and the Audi Q3 on a specially curated off road track under the supervision of Audi Instructors. Enthusiasts in Indore will get an opportunity to experience the superlative style and performance of these sporty, progressive and sophisticated vehicles.

“2018 is the year of Audi Progression for us and will continue to see us focus and progress  on 4 fundamental pillars of our strategy – Product, Network, Customers and Digitalization. In terms of product line-up, we started 2018 with the launch of the second generation Audi Q5 and it has received a fantastic response with more than 500 bookings in just a month.

This reinforces our strength and domination in the luxury SUV segment.  The Audi Q Drive is an important part of our progressive experiential initiatives and extends an opportunity to all customers and enthusiasts who are looking forward to join the Audi Q family to experience the prowess and technology of our Audi Q range,” said Mr. Rahil Ansari, Head Audi India.

“With our dealer partners we are geared up for conducting the Audi Q Drive across 30 cities this year and will make sure that our customers and fans have an exhilarating experience of the brand Audi and its sporty SUVs. We are confident that with our powerful Q range, we will continue to dominate the luxury SUV segment in India”, added Mr. Ansari.

Audi Q Drive is the most widespread program under the Audi driving experience. Travelling across the country, the Audi Q drive is conducted on a custom-built off-roading track, designed keeping in mind the key attributes and features of the Audi Q range, including especially Audi’s legendary quattro system.

Customers enjoy driving on specially made off-road track and maneuver obstacles such as hill climbing, hill descend, slush, acceleration, braking, rumblers, axle twister and articulation and tilt angle. Over 10000 customers have participated in this program since its inception in India.

The Audi Q Drive program is executed within city limits, the Audi Q drive tracks are created specially across locations in India. Audi India has a team of instructors responsible for supervising the build-process of these tracks including Audi India’s racing talent Aditya Patel. The Audi Q Drive gives the enthusiasts a chance to drive the Audi Q range under trained supervision to understand the prowess of its advanced technology.