Customers in Indore Prefer Amazon Pay UPI for their Everyday Transactions

• 39% customers in Indore opt Amazon Pay UPI for their bill payments owing to its convenient and rewarding experience
• 10% customers in Indore prefer Amazon Pay ICICI Bank credit card for their travel bookings while 8% opt the solution for their utility bill payments
• Customers in Madhya Pradesh popularly choose Amazon Pay UPI for mobile recharges, bill payments, scanning and paying at stores, sending money, and purchasing gift cards

Indore, 7th October 2024: Amazon Great Indian Festival 2024 is live on Amazon.inand aims to reach millions of customers across the country. Amazon Pay today announced the trends observed for digital payment adoption in the city. Customers in Indore are embracing the convenience of Amazon Pay UPI, with a significant 35% choosing it for their Amazon.in purchases. This trend extends beyond online shopping, as the city witnessed growth in everyday use-cases of Amazon Pay UPI for bill payments (39%), money transfers (16%), payments at online merchants (13%), and even payments at offline merchants (18%).

Customers in Madhya Pradesh popularly choose Amazon Pay UPI for its convenience, rewarding experience, and secure transactions. This includes uses like mobile recharges, bill payments, scanning and paying at stores, sending money, and purchasing gift cards.

During Amazon Great Indian Festival 2024, Amazon.in witnessed strong engagement on the day 1 exclusively for Prime customers, with a 20X surge in transactions in Madhya Pradesh. Meanwhile, the Amazon Pay ICICI Bank Credit Card remained the preferred payment method in the state for its attractive cashback offers and seamless user experience. Transactions surged by a remarkable 46 times during the first two days of Amazon Great Indian Festival 2024, compared to the pre-sale period.

Girish Krishnan, Director – Payments and Merchant Services, Amazon Pay India, said, “At Amazon Pay, we strive to make digital payments trusted, convenient, and rewarding for our customers. The payment trends in Indore reflect the growing trust and adoption of Amazon Pay across the state. We offer a diverse suite of payment solutions such as Amazon Pay UPI, credit products like Amazon Pay Later and the Amazon Pay ICICI co-branded credit card, catering to various customer needs. Our goal is to maximize customer savings and deliver an unmatched payment experience during this festive season.”

To help customers maximize their savings, Amazon Pay launched an exclusive ‘Bumper Rewards’ as part of the Amazon Great Indian Festival 2024. This exciting initiative allows customers to earn rewards worth up to INR 10,000 by completing transactions through Amazon Pay UPI, both on and off Amazon.in.
Customers in Indore are increasingly leveraging the Amazon Pay ICICI Bank Credit Card for travel bookings. Driven by attractive cashback offers, 10% of customers have utilized the co-branded credit card to book hotels and flights. Furthermore, 8% of customers have opted for the card to conveniently pay their utility bills. This growing trend reflects a preference for credit-based payments among Indore consumers on Amazon.in.

The first 48 hours of Amazon Great Indian Festival 2024 have been the best ever with nearly 11 crore customer visits and over 8,000 sellers surpassing INR 1 lakh in sales on Amazon.in. Customers got access to more than 25,000 new product launches across categories such as laptops, TVs, fashion and beauty, home décor, appliances, furniture, smartphones and groceries from top brands.