Ushalaunches new Company Store in Indore; expands retail footprint in MP

The new store will offer a whole range of products catering to the diverse and evolving preferences of new-age homeowners in Indore

Indore: Usha, India’s leading consumer durables brand, today unveiled its new company retail store in the premium Vijay Nagar Square, in the heart ofthe city of Indore. Mr Kapil Kohli, President, Retail, inaugurated the sprawling 1100 squarefeet store,which has a unique ‘quick tile’ modular structure that enables quick adaptations in layouts, making it possible to makeover the store’s look within hours.

Speaking at the opening, Mr Kapil Kohli, President Retail, Usha International, said, “Madhya Pradesh is a key market for Usha and this store is to better cater to the influx of demand from the state for premium, high-quality products that add value and convenience the daily lives of our consumers. The new quick-tile design will offer the same experience in terms of look and feel, across all company stores to consumers pan-India.”

“With the launch of this new store in Indore, we nowoffer our consumers products across categories as per their need and preferred price points.This reiterates our commitment to strengthening our consumer connect via curated experientials at company-owned retail outlets, regional retail and modern retail outlets, and ramping up our distribution system besides growing oure-tailing/ e-commerce platforms to grow both in tandem,”he added.

The new stores are designed to have a dedicated experience zone displaying the entire Usha product range ensuring enhanced consumer engagement and experience, thereby earning brand trust. The innovative in-store designUsha has adopted pan-India – including Delhi, Jaipur, Guwahati, and now Indore – allows for quick adaptation while retaining the overarching look and feel of the brand stores across various locations, creating a feeling of comfort and trust associated with the brand wherever they are.