IndianOil and Tata Motors partner to launch ‘Diesel bharo – Truck Jeeto’ campaign

Indore, September 14, 2019: Tata Motors, India’s largest commercial vehicle manufacturerhas joined hands with IndianOil, the largest retailer of petroleum fuels to launch the ‘Dieselbharo – Truck Jeeto’ campaign to boost diesel sales during the festive season.

The ‘Diesel bharo – Truck Jeeto’ campaign will run for a period of 90 days where drivers of any commercial vehicles making a diesel purchase of 50 litres or more on a single bill from a IndianOil outlet between September 10, 2019 to December 8, 2019 will stand a chance to win a bumper prize of a brand new Tata Ultra truck at the end of every 30 days.

45 lucky winners will take home a Tata Ace Gold every alternate day. In addition to this, 10,000 lucky customers also stand a chance to win High Speed Diesel worth Rs. 1,000 each. To participate, the customers will have to send a simple SMS on 99114 10000 with details of their Bill and quantity.

Mr. R T Wasan, Vice President, Marketing & Sales, CVBU, Tata Motors, said, “Through this Diesel bharo –Truck jeeto campaign, we will be reaching out to all our customers to promote the use of high quality high speed diesel, Tata Motors genuine oil and Tata Motors DEF from the largest network of IndianOil and TML channel partners. We are continuously supportive of campaigns that create new benchmark for innovation.”

Mr. Gurmeet Singh, Director, IndianOil, said, “IndianOil has always strived to serve every single customer of IndianOil. This campaign is yet another initiative in our efforts to engage with anddelight our customers.

I am sure that with this campaign, more and more customers shallbecome a part of the IndianOil family and give us an opportunity to energise their lives.”

This offer is available at over 27,000 IndianOil fuel stations across the country.