Kotak Mutual Fund promotes SIP as an effective investment tool

Indore, February, 2024: Kotak Mutual Fund (KMF) has seen an encouraging financial year. Kotak Mutual Fund’s -scheme performance and focused product strategy were instrumental in expanding its footprints across distribution networks. The company continues to witness healthy growth in Asset Under Management (AUM) across asset classes. Currently, Kotak Mutual Fund has over 37.98 lakh SIP accounts through which investors regularly invest in its mutual fund schemes. Products such as Kotak Flexicap Fund, Kotak Bluechip Fund, Kotak Emerging Equity Fund, and Kotak Equity Opportunities Fundare prevalent among Kotak Mutual Fund investors.

As of December 31, 2023, Indore had an industry AUM of over Rs. 27000crore, and the live SIP count exceeded 773000. These numbers can indicate the growing popularity of mutual funds and systematic investment plans (SIPs) among investors in the region. (Source: KMAMC Internal Research & CAMS)

Kotak Mutual Fund has been actively promoting SIPs as an effective investment tool, allowing investors to plan their financial goals with discipline and regular investments. The company offers a wide range of mutual fund schemes.
Manish Mehta, National Head – Sales, Marketing & Digital Business, Kotak Mahindra Asset Management Company Ltdsaid, “We at Kotak Mutual Fund are actively canvasing for SIPs, which has gained popularity over the past few years. Even in times of volatility, SIP provides a balancing act for regular and disciplined investors. Investors can select from any of our existing schemes and start investment through SIP route.Our aim is to provide investors with easy access to our comprehensive range of mutual fund products and services.”

In addition to branch expansions, Kotak Mutual Fund has revamped its website, www.kotakmf.com, providing distributors and clients with easy access to portfolio details, expert blogs, videos, and online transaction facilities. The Kotak Business Hub, a dedicated portal for distributors, allows partners to access client information, co-brand marketing content, and analytical tools to support their business efforts. Also, Kotak Mutual Fund’s ProStart online training initiative has received positive feedback from distribution partners, with modules covering financial planning, fixed income markets, and other qualitative topics available on the YouTube channel Kotak ProStart.