MAX FASHION LAUNCHES ITS 3rd STORE IN INDORE

Indore. Max Fashion, India’s leading fashion brand, launched their 3^rdstore in Sapna Sangeeta Road, Indore. The store inauguration was done by NGO kids and  Max Fashion. It is a one stop destination for contemporary fashion for every family.

Commenting on the launch, Mr RajibMukherjee, VP – East & central India, Max Fashion said, “We are excited about the grand opening of the Max Store and we believe the market is ideal for our brand which sets the newest styles and trends. So please come and be astonished at Max.

About the GENME collection:

Latest fashion trends for youngconsumers. For the first time stores will have complete looks including Footwear/accessories, displayed in dedicatedsections, enabling consumers to shop for complete looks.The communication should be able to create intrigue towards GENME collection from Max & aid ingenerating trials.

Collection with fresh updates from the revisiting 90’s vibe to craft a young & vibrant collection which is fun and playful. Classic Varsity colors are merged with ice washed indigo pieces to recreate a nostalgic feel. Navy, White, racing red anddenim forms the base palette.Silhouettes are kept classic & details are derived from a collegiate look and the latest trends from the world are fashion

are carefully woven into the range. Typographic form the key graphic direction with conversational varsity graphics Acrylic alphabets & side tape details. These base inspiration from the trending street look which has established itself as one of the main highlights of thefashion world.

Due to its newness, the possible variations and plenty of updates this collection is fresh and edgy.

Narcissus, Thrush, Chanterelle with black supporting color form the base palette with Appliques, Embroidery,Photographic imageries & textual graphics form the key element in terms of graphic direction for the story.