Public App enables 30000 local promoters to geo-target their consumers

Targets to help over 2 lakh local promoters by the end of 2022

Madhya Pradesh, February 2022: Ending the year 2021 on a high note, Public App, India’s largest location-based social network enabled more than 30,000 local promoters of Bharat to reach their neighborhood customers by promoting their offerings on the app at an affordable starting cost of Rs. 1000 only.

Local promoters such as small businesses and politicians have utilized this opportunity to reach 5.2 million users in Madhya Pradesh who use the app actively to stay updated about their surroundings through local verified updates. These local promoters across sectors have also reported phenomenal responses through the promotions and have witnessed a spike in demand for their products and services.

Small businesses that form the backbone of our economy were hit miserably due to the ongoing pandemic. States went through unpredicted patches of lockdowns that pushed small businesses to shut their shops and resulted in a significant drop in sales. Public app provide these businesses an opportunity to target their local consumers and promote their offerings digitally by geo-targeting their customers. This helped small businesses bounce back faster from the adverse impact of the pandemic and get back up on their feet.

Vivek Gupta, Director MI Showroom says, “We benefited tremendously by using Public app. People who order products online receive them only after four to five days. We bridged that gap by not only making handsets available to them at the earliest but also offering them a better price. We thank Public app and request other small business owners to reach out to them for advertisements that help in increasing the sales.”

Even national and local politicians on a state, tehsil, and gram panchayat level are using Public app to promote festive season greetings, new laws, or updates on upcoming elections in the most engaging and innovative video formats. Public app is also helping these politicians to create a deeper impact with the users as the promotions in vernacular languages seem more conversational. The app is uplifting politicians at the grassroots level such as a gram panchayat muhikya, by providing him a platform where he can geo-target the locals through a video ad and raise awareness about the new vaccination policy.

Pankaj Yarivahar of Youth Congress was all praises when it came to talking about his experience on Public app. He said, “It was because of Public app that we were able to get our messages delivered to the citizens in real-time. We feel immense happiness to know that our messages and mission are reaching the desired audience. I urge the app to continue helping people and hope to see the platform blooming to great success in the near future.”

Even the customers benefit equally from the promotions as they get to know about the local promoters and their offerings. Public App, owing to its vast reach and ability not only provides real-time updates but also connects small businesses, authorities, and politicians with their target audiences. From targeting citizens that live within the radius of their operations to using digital platforms to communicate their message to them in their local language through innovative ads, the app has been a boon in helping these local promoters create a deeper impact with the users.

Tarun Arora, Chief Operating Officer, Public App, says, “We are overwhelmed to see the trust that local promoters of India have showered on us, and this a testimonial of our commitment towards them. With them getting a good response through promotions done on Public App is a step forward for a better tomorrow. We have actively associated with 30000+ local promoters in India and aim to have at least 2 lakh by the end of this year.”

Today, Public app has over 60 million+ active users and is used by 50,000+ elected officials, government authorities, citizen journalists, content creators, and media houses to connect with their locality. Public App is a social network for everything local: from hyper-local updates and happenings to hyper-local commerce, jobs, classifieds, and more.