Hanuman Ansh Singer Shantanu Sudame Voices GAIL India’s New Anthem ‘Naye Bharat Ki Nayi Energy

Singer Shantanu Sudame, who recently garnered attention for his work on Hanuman Ansh for the song Siyavar Ramchandra ki Jai , has now lent his voice to GAIL (India) Limited’s new anthem ‘Naye Bharat Ki Nayi Energy’. For Shantanu, the project comes at an interesting point in his musical journey. Known for his work across devotional and contemporary music, the singer now steps into a different musical space with an anthem celebrating the idea of a new India and the changing choices of its people.

The anthem is part of the second season of GAIL India’s digital campaign ‘Wah Kya Energy Hai’, which uses music, entertainment and relatable storytelling to encourage audiences to think about cleaner and more sustainable energy choices. The anthem features vocals by Shantanu Sudame, Madhuri Dey and Sanchit Choudhary, with Sanchit Choudhary composing, arranging and producing the music and lyrics penned by Protiqe Mojoomdar. The music video is directed by Saptaraj-Shiva, bringing the anthem’s message to life through evocative visuals.

Wah Kya Energy Hai is designed to create awareness about the accessibility and benefits of embracing cleaner and more environmentally responsible energy options, including CNG, PNG, IPNG, LNG and CBG. Season 2 takes the storytelling a step further, delving deeper into the lives of the Mishra family as they navigate a range of everyday situations—from a short trip to Varanasi and a familiar boat ride to family celebrations, visits to relatives and an event at Senior Mishra’s factory.

The anthem’s video showcases consumers and communities across age groups, geographies and walks of life. From children and young adults to senior citizens and members of the country’s defence forces, the narrative highlights how conscious everyday choices and the adoption of smarter fuel options can contribute to reducing individual carbon footprints and building a more sustainable future.

The campaign is being promoted extensively through GAIL’s social media platforms, influencer and audience engagement initiatives, digital banners, radio outreach, cinema chains and gamification-led activations. The short-format content is further amplified through social media shorts and other digital formats, while the anthem is being distributed across leading music-streaming platforms, including Spotify, Amazon Music, Gaana and JioSaavn.

Speaking about the campaign, Mr. Ayush Gupta, Director (HR), GAIL, who also leads Corporate Communications & Branding, said, “Wah Kya Energy Hai Season 2, along with our anthem Naye Bharat Ki Nayi Energy, is an endeavour to kindle greater awareness about clean energy choices and environmental responsibility among consumers. Through logical, grounded and relatable storytelling, we aim to encourage Indians to make smarter, future-ready fuel choices and understand how cleaner energy can positively impact both the environment and everyday life. We have also consciously brought Gen Z into the communication, recognising that the youth are not only the consumers of tomorrow but also important catalysts for the energy transition.”

He added, “Each story in the campaign brings alive a different facet of GAIL’s clean energy ecosystem and demonstrates the relevance of cleaner energy across diverse use cases. From CNG and PNG enabling cleaner mobility and everyday household applications to Transport LNG and Commercial and Industrial PNG supporting cleaner and more efficient industrial and commercial needs, the campaign showcases the breadth of our solutions. We have also woven in GAIL Utkarsh, our CSR initiative supporting bright students from underprivileged communities, and the innovative floating CNG stations in Varanasi, reflecting how GAIL’s presence extends beyond energy delivery to creating wider social and economic value. Through these diverse narratives, Wah Kya Energy Hai seeks to make the clean energy transition more relatable, relevant and meaningful for consumers across India.”

Amid the global transition towards cleaner and more sustainable energy alternatives, GAIL (India) Limited continues to advocate the adoption of natural gas and its wider applications as an important enabler of a cleaner energy future. Through its diverse portfolio and expanding consumer outreach, GAIL is working to enhance awareness of the environmental and everyday benefits of cleaner energy choices while contributing to India’s broader sustainability goals.

Renowned actors Srikant Verma, Divya Jagdale, Luv Vispute and Ahmed Khan feature across the four short films, adding a relatable and engaging dimension to the campaign’s messaging around sustainability, cleaner energy choices and a better future.