Bhopal Traffic DCP Shri Sanjay Singh and DSP Shri Pramod Dube flag off Central leg of NueGo’s Kashmir to Kanyakumari expedition

India’s first electric intercity brand launched this initiative to promote green mobility across the nation

12 Oct. 24, National: With the aim to promote sustainable mass mobility in India, NueGo recently announced the launch of its historic Kashmir to Kanyakumari (K2K) electric bus expedition. Today, Bhopal Traffic DCP Shri Sanjay Singh and DSP Shri Pramod Dube flagged off the central leg of this expedition in Bhopal. NueGo, a leader in electric mass mobility under GreenCell Mobility, is India’s first organized electric intercity brand.

NueGo’s K2K electric bus expedition, which began from Bhopal, marks the continuation of its Southern leg of the journey. The all-electric bus, equipped with cutting-edge technology and zero tail-pipe emission capabilities, set off from Kashmir last week. Throughout the journey, the bus will travel through 11 States and Union Territories, raising awareness about electric vehicles (EVs) and encouraging the transition to sustainable mobility. The expedition will cover over 4,000 kilometers, with planned stops in 10 cities. So far, the bus has traveled1800 kilometers, spreading the message of sustainability. With this expedition, NueGo is set to become the first EV bus brand in the world to accomplish such a remarkable feat.

NueGo, a guest-centric brand, currently operates in 100+ cities across India. These electric coaches undergo 25 stringent safety checks, including mechanical and electrical inspections, and have a range of over 250 kilometers on a single charge. In addition to promoting green mobility, NueGo’s Kashmir to Kanyakumari expedition aims to demonstrate the resilience of electric buses across diverse terrains and underscore the importance of public engagement in achieving sustainability goals.

Launched in 2022, NueGo operates over 250 buses, running 450+ departures daily. The brand enhances the intercity travel experience through offerings such as guest assistance programs, luxurious lounges, superior in-cabin experiences, and advanced technology-driven services, including geo-location sharing through a state-of-the-art app. NueGo’s well-trained staff and premium airport-like lounges in select cities add to the premium travel experience.

NueGo is also a leader in promoting women’s safety in India’s intercity electric bus service sector. It is the first brand to introduce a dedicated 24×7 helpline for women travelers, the Pink Seat feature for women during ticket booking, and buses equipped with advanced security measures such as CCTV surveillance, GPS live tracking, driver breath analyzer tests, and speed locks set at 80 km/hr.