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NIQ Report Reveals High Consumer Focus on Premium and Luxury Across FMCG and Tech & Durables
Across FMCG and Tech & With 27% contribution, Premium+ segment in FMCG grows strongly on the back of consumption.Luxury segment is the next big thing in the market, with various segments priced at more than twice the average observing the fastest growth.50% of e-commerce sales stem from the premium segment. Mumbai, 26th October 2024: NielsenIQ (NIQ), the world’s leading consumer intelligence company, has released its report titled “Elevating Value – Navigating Premiumization Trends in India,”…
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