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LIVA ventures into Saree category, showcased collection at Kolkata Fashion Expo
LIVA, the new age fabric from the Aditya Birla Group announced its foray into the Saree category this week at country’s largest ethnic wear event, Kolkata Fashion Expo. Mr. Dilip Gaur, Managing Director, Grasim Industries Ltd. said, “Saree is an iconic category but its growth is sluggish as compared to other women’s wear segment. There is strong need for innovation in saree as a category which LIVA will be able to fulfill with its fluidity.”…
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