Godrej Interio launches its largest store in Central India

India’sleading furniture brandfocuses on personalisation, aims for strong growth and expansion in Madhya Pradesh and central markets of the country

Launches Arcbay&Sitso sofa – sophisticated and ergonomically designed sofas for the Indian home

Indore, March 16th2023:Godrej & Boyce, the flagship company of the Godrej Group announced that its business Godrej Interio, a leader in home and institutional furniture has launched its newest and largest outlet in Central India at Vijaynagar in Indore. This 6500 sq. ft. state-of-the-art flagship store will provide an impetus to Godrej Interio’s retail presence in Madhya Pradesh and Centralmarkets in India.

The store, located in arapidly developing areawith upcoming real estate market at Vijaynagar offers specially crafted quality products in home furniture, mattresses, office furniture and home storage – the largest selling category for the brand. Godrej Interio on the occasion of the new store launchand the on-going Winter Makeover of home, is providing discounts of up to 30% &a chance to win cashback of up to INR 1,00,000.

Godrej Interio also unveiled sophisticated and ergonomically designed sofasfor Indian homes–‘Arcbay Sofa’ and ‘Sitso Sofa’ – during the store launch, offering customers elegance and sophistication,providing ideal sitting options to customersfor personalizing their living space.

Speaking on the importance of the new store in Indore, Swapneel Nagarkar, Senior Vice President and Business Head, Godrej Interio, said, “Owing to the excellent location of the store and Godrej Interio’s strong and growing brand recall in the market, we expect the store revenues to touch INR 4 Cr per annum. With the opening of this new store, Godrej Interio has expanded its footprint in Central India, where we have a significant client base.We plan to open another 8 outlets in the state by the end of F.Y.24 and plan to grow by 25% in the next three years. We also expect revenues to reach INR 30 Cr for the complete state and INR 125 CR for the central zone.”

He also added that personalisation is the biggest consumer trend observed in Indore. “Indore is a lively city, and its residents have always had a penchant for designer and modular home furniture. Personalisation today is the biggest consumer trend. Every consumer wants the flexibility of tailor-made solutions in factory-made products to suit their lifestyle, as well as accentuate and complement their home interior design. This trend is well addressed by our recently launched Arcbaysofa &Sitso sofa which are perfect combinations of contemporary looks, ergonomic design, excellent fit and finish for superior comfort and can be personalized to the customer’s aesthetics.”