Nuvoco Successfully Concludes Duraguard “SabseKhaasSarpanch” Campaign in West Madhya Pradesh

Madhya Pradesh, October 2024:Nuvoco Vistas Corp. Ltd., India’s fifth-largest cement group, has successfully concluded its flagship rural outreach initiative, “SabseKhaasSarpanch,” as a part of the ongoing brand campaign, “SeedhiBaatHai, DuraguardKhaasHai”

The final felicitation ceremony recognized more than 150 exceptional sarpanchs from West Madhya Pradesh, acknowledging their outstanding contributions to village development. This unique brand campaign unfolded through three key events, with the finale marking the culmination of a campaign that reached over 4000 villages, engaged 2500 sarpanchs, and honored 150 top performers.

Launched in February 2024, the “SabseKhaasSarpanch” initiative was designed to establish a direct brand connection between Duraguard Cement and rural development. The sarpanchs were celebrated as the true heroes who spearhead significant changes in their communities. The campaign’s extensive reach across West MP fostered brand visibility, recall, and awareness, establishing Duraguard Cement as a trusted partner in village transformation.

Through this activation, Nuvoco has not only bolstered its brand presence but also initiated long-lasting business relationships. Several recognized sarpanchs have now become sub-dealers and dealers.

Chirag Shah, Head of Marketing, Innovation and Sales Excellence, Nuvoco Vistas Corp. Ltd., stated, ” We are thrilled by the overwhelming response to the ‘SabseKhaasSarpanch’ initiative, which showcases the impactful stories of Sarpanches who are at the forefront of village development. This initiative, part of our ‘DuraguardKhaasHai’ campaign, underscores our commitment to rural development and acknowledges the remarkable efforts of these village leaders in driving transformative change within their communities. Not only has this campaign enhanced brand recall, but it has also opened new avenues for business partnerships. We look forward to deepening our engagement with these local heroes as we continue to strengthen our presence in the rural market.”

With this powerful initiative, Nuvoco’sDuraguard Cement continues to build stronger ties with India’s rural heartland, fostering both community development and brand growth.