RETHINK STYLE WITH MARKS & SPENCER

Latest collection launched alongside the next evolution of M&S in India through Rethink

Mumbai. Marks & Spencer (M&S), the iconic British brand with 71 stores across India, today lifted the curtain on their Spring Summer 2019 range, offering stylish on-trend pieces for Indian customers whatever the occasion, as showcased by celebrity ambassadors Shahid Kapoor & Vaani Kapoor on Thursday, 7th February 2019 at the ITC Grand Central, Mumbai.

Alongside revealing the latest collection, Marks & Spencer encouraged customers across India to Rethink M&S in the latest evolution of the retailer’s journey in India. With in store stylists on hand to help customers broaden their fashion ranges, M&S is challenging customers in a campaign created uniquely for the Indian market.

With Rethink M&S will offer expert style advice and become the ideal fashion partner to help Indian customers rethink their style and overcome their style dilemmas. The new approach will bring more versatility to their wardrobe whether it’s trying a bold new look or fresh silhouette, answering the needs of the modern-day consumer.

The SS19 collections offer both him and her modern silhouettes, colour palettes and prints for easy outfitting and will help inspire customers to push fashion boundaries. Relaxed tailoring, animal and stripe-on-stripe prints are hero for the season, with on-trend pieces offering flattering fits for all different shapes to help M&S become a trusted style partner for customers in India.

James Munson Managing Director for Marks & Spencer’s said, “We are a growing presence in India with 71 stores across the country and we have ambitions to grow further still. Our SS19 collection launched today captures the essence of what we want our customers to think about M&S, quality products at great prices which you can wear for any event. Rethink typifies the next phase of our development in India, and our ambition to become a trusted partner for consumers across the country, and I urge everyone to come in to our stores and see our latest range for yourselves.”

Talking about Spring Summer 19 trends, Francesca Zedda, Global Head of Style & Trends at Marks & Spencer India said, “Marks & Spencer truly is the ideal fashion partner to help Indian customers rethink their style, whether it’s trying out a fresh silhouette through to playful prints and colour blocking. The SS19 collections we revealed today offer both him and her stylish on-trend pieces for easy dressing and outfitting no matter the occasion. With Rethink we want customers to push the fashion boundaries, and with looks tailored to our customers in India and our in-store stylists on hand to offer inspiration and guidance there’s never been a better time to discover a  new look.

Commenting on the SS19 new collection, Shahid Kapoor said, “I am delighted to associate with Marks & Spencer & love the new Spring Summer collection. Marks & Spencer is the most loved iconic brands in India, with their stylish wardrobe fasteners. For me, M&S is constantly a flawless mix of the latest seasonal styles with impressive excellence in quality & detail.”

“I think it’s amazing how M&S is redefining fashion boundaries by breaking these rules people make. Rethink is a great concept.  It makes us relook at how we see our wardrobe end up categorizing it. Rethink helps break those notions and look at style with a refreshed point of view.”

“Vaani Kapoor looked stunning wearing pink tailored suit from the M&S SS19 collection. “Commenting on the launch, Vaani said,“I am thrilled to be a part of this with M&S as its one of my favorite brands since childhood. I love the fact that the brand is introducing styles that resonates well with my personality. When it comes to contemporary fashion and style, M&S is my go-to brand and it’s a one stop destination for all my wardrobe essentials and I pick up something every time”.