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Consumer electronics trending strong on Home & Kitchen essentials, while fitness/outdoor gadgets see a resurgence: PAYBACK-Unomer Shopper Study
The pandemic restricted us to our homes, and led the demand for Work or School-from-home gadgets like Laptop/Mobile, and appliances for Home & Kitchen New Delhi. A recent study conducted on shopping loyalists across mobile/electronics and appliances, shows post-unlock leading to festive and end-of-year shopping, categories such as fitness gadgets/products, cleanliness and smart kitchen appliances have made a comeback. Also, despite online shopping gaining popularity, shopping for large appliances is still being preferred at offline…
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