JAYPORE celebrates ‘National Handloom Week’ with a spotlight on India’s distinct weaves

From Kilim, Benarasi, Ikat, and Tangaliya, to Jamdani, Handspun and more, JAYPORE invites you to indulge in the beauty and intricacy of each weave from 1st – 7th August 2021

Mumbai,August 2021: For a country so rich in craft and culture that each of its states have weaves and crafts unique to them, National Handloom Day holds special significance. On the occasion of National Handloom Day that falls on 7th August 2021, JAYPORE, India’s leading destination brand for all things Craft and Artisanal is celebrating the National Handloom Week from 1st – 7th August 2021 wherein handloom from across the country will be taking the spotlight! Highlighting distinct handloom crafts from Kilim, Benarasi, Ikat, and Tangaliya, to Jamdani, Handspun and more, JAYPORE invites you to indulge in the beauty and intricacy of each weave.

JAYPORE works closely with artisans and craft persons to curate best weaves, embroideries, and designs, packaged into collections across categories and presents it at exceptional value to

its patrons. Further, with an intent to take India’s craft legacy forward, the brand has undertaken the initiative to revive and restore India’s dying arts and crafts, while simultaneously empowering rural artisans and craftsmen, by providing them a platform for better livelihood.