IMA Start – Up & SME Sympoium

Indore Management Association organized IMA Start – Up & SME Sympoium 2019 on the theme “Multi-app-lying mantra: the 20-20 rule” at Hotel Radisson Blu, Indore.

Mr. K.C Gupta, IAS, Principal Secretary, Department of MSME, Govt. of Madhya Pradesh was the Guest of Honour at Inaugural Ceremony of IMA Start – Up & SME Sympoium 2019.

“Multi-app-lying mantra: the 20-20 rule”

It’s time we gear ourselves to the year 2020 and let’s play it the 20-20 way. It was said, “Fortune favors the brave”. Time has come when fortune will favor, he who, can think and apply that thought quickly.

The theme for the symposium “Multi-app-lying mantra: the 20-20 rule” reflects on the concept of multiple businesses ventures some directly managed, some invested into, some partnered with. New ideas centered on phone app controlling large business ventures. We live in times where a random thought coming to our mind, which was conventionally called a dream, is been made into a reality by young business minds wanting to make it bigger than big with innovation and out-of-the-box thinking.

So what do we do when these ideas come to us? How can we deploy our time and resources and be part of this new business era where something that would otherwise inconvenience us will become a business and convenience us, fully well?

An opportunity to interact with such minds who thought and made the world “think about their thought”. IMA brings to you a one-of-a-kind half day symposium with speakers coming from different business genres.

INAUGURAL SESSION

The event begin with the inauguration of YLC Indore Chapter which was done by Mr. Vineet Agrawal, Managing Director, Transport Corporation of India Ltd. & National Chairman AIMA YLC.

FIRST SESSION

The Symposium then moved forward to its first business session in which Dr. Himanshu Rai, Director, IIM Indore presented his views on “Strategic Human Resource Management: Building Leadership and Culture”

The session was followed by Dr. Himanshu Rai. He started the session mentioning the growth rate of India. His major concern covers leadership and Building culture in the new startups or Joint Venture. Dissipated Vision, Lack of Leadership Skills in Top Level Management, Absence of Organizational Culture, Lack of Initiative & Motivation, these were the points covered by him.

He also discussed about the common Psychological Barriers & Conditions impacting Success of the joint ventures. He mentioned why Vision is really important today in order to grow in the current competitive market. If you do not know what you have to do in your organization, then it is pointless running an organization.

An organization must know the fundamental reason for his existence in the market. He further continued stating that how a person will have to start from zero even if he is the owner of the organization. When he starts the work from base, he gets more connected to the work.

He quoted an example of Mahabharata on how this epic Scripture gives all the management learning to a person. He also discussed the Vedic Process of Communication. At the end he concluded saying, “Give voice to people who haven’t been heard”.

From Good to GREAT Organizations: Barriers:

• Dissipated Vision
• Lack of leadership Skills in Top Management
• Absence of Organizational Culture
• Lack of Initiative & Motivation
• Poor Communication Climate

Common psychological barriers and conditions impacting success:

• Fear of loss of control
• Self-defeating belief system, negative thinking
• Fear of failure
• Reluctance to seek help

Communicate the Vision to your Top Leadership:

• Model your behavior so that it is consistent with the organization’s vision
• Share it at every opportunity: Repetition breeds awareness, acceptance, and understanding of your vision 
• Vision should be worked into as many conversations at the workplace as possible
• The vision should also be integrated into as many communication channels as possible-in personal presentations, written communications, emails, company newsletters, in meetings, advertising, marketing campaigns, and by placing plaques and engravings stating the vision in corporate hallways, offices, and lobbies
• In turn, motivate your top business executives to use every opportunity available to them to share the vision with other employees and always act in a manner consistent with the vision

Key Takeaways:

1. The situation is never as bad as you think and never as good as you hope!
2. Find a meaningful unifying purpose that brings your organization together
3. Give voice to people who haven’t been heard.

The second speaker of the session was Mr. Pranav Pai, Founding Partner & Chief Investment Officer, 3one4 Capital initiated his speech on “Views from The Early Stage – How Startups Are Accelerating New Value Creation”who discussed about the State of Venture Capital in India and how these Venture Capitals Sources his funds and allocates the same in order to get best results.

He also shared behind the scenes of the startups. India at a Convergence was th highlight of his session. Continuing with the India Startup Ecosystem and Digitalization has driven growth in the last decade. He also discussed how the Convergence of Technology maturity curves generates combinatorial benefits. The early movers now dominate the market.

Further he compared the India with China on the basis of growth and resources available. He ended up quoting theexamples of Alibaba Group, Uber, Spotify, Netflix, Airbnb, Houndify, Bloomberg, OYO and also discussed about their strategies and growth.

SECOND SESSION

Ms. Revathi Roy, CEO & Co – Founder addresses on the topic “Working Through Adversity”. The session was continued by stating that; she is very interested in driving that she started participated in car driving , in 2007 she first started driving a taxi and after 10 years later she has driven herself to success.

lack of initiative and motivation these were the points  covered by her. she said never loose your vision . and my mission is to empower the women , transforming to women  so they gain confidence to work freely .she disuccced about that  book (swamivivek anand ) which she got  from her  friend , which is compeletly change her whole life. 

she also pointed the one important point that   if you ask you have 50% chance to get it but if you don’t ask there is 100% surety you will not get it, so always ask . the idea behind this profit oriented start up was to empower underprivileged women . and she said I am happy that today at least I am independent enough to work and earn for myself .

The session was carried forward by Mr. vedant kanoi , founder & CEO of foodcloud  who discussed on the topic “Challenges in turning unorganized market to an organized one/Legal Policies/Human Resources” how do you organized an unorganized sector.  he also shared behind the scenes of the startups . they said don’t feel scare to share your ideas because ideas are the starting part of your business and  he also  highlighted the one major point.

that  always carry  two plans with you . PLAN A and PLAN B . SO  when you failed with your plan A. so you can switch to plan B . this startup of foodcloud has found a way to empower indias women to become independent entrepreneurs from within their homes and  more than 80% of their chefs are women . they  are successfully delivered more than 300,000 meals online . with delicious taste  & fresh homemade meal .  and even 20% cheaper  than a restaurant . 

THIRD SESSION

Mr. Hitesh Malhotra, Chief Marketing Officer, Nykaa addresses on the topic “Interactive Workshop: Designing Marketing Communication for Start Ups” he said that;

Providing beauty solutions and advice, leading to more informed purchase decisions:

•  India’s #1 Interactive Beauty Platform  for ‘real girl’ influencers
• Smart Content engagement and networking platform where subscribers can chat with other beauty buffs, share images and videos, ask and answer beauty related questions, give and seek advice, discover trends and join conversations on topics of their interest
• Won ‘Best Launch of the Year’ at the Content Marketing Summit and Awards & The ET NOW, Star of The Industry Awards 2018

THE QUORA OF BEAUTY:

• We drive strategized conversations on the Nykaa Network through a few Nykaa personas that are operated by in-house beauty advisors.
• Through these accounts we create an organic buzz about subjects that we would like to focus on.
• Brands can use this feature to create exciting pre-launch conversations on the Nykaa Network.
• Post-launch this property can be used to generate reviews in favour of the brand.

Mr. Satyarth Priyedarshi, Head of Digital, TATA AIA addresses on the topic “Marketing Your Start up on a Budget”

Fourth SESSION

Mr. Arpit Kothari, Founder & CEO, Medd addresses on the topic “Product Design/Product Development/Fund Utilization in Start Ups”

Mr. Kartik Sharma, Director, Agnitio addresses on the topic “Artificial Intelligence in Business”

The session as carried forward by Mr. kartik Sharma , director , agnitio he discussed about AI ( ARTIFICAL INTELLIGENCE )  he said Marketing artificial intelligence work for you . it is a education , technology , advisory 

Start with the basic

Why AI ? what is AI ?

Because AI is probably the most important thing humanity has ever worked on

It is a automation , business intelligence .

As human improve themself after knowing their mistakes so we can also correct the machines after using them . their are some level of AI which is machine consciousness, machine intelligence, machine learing and currently technology is on machine intelligence , in some year ago there is no scope of AI but now AI is very important part for us . because this are internet data and connectivity , devices , usage . and now a days human needed it. he said emotional intelligence , empathy and creativity will take time .

So will humans be needed?

• Emotional intelligence, empathy and creativity will take time
  • Certain professions such as elderly care, nursing will always require human touch
  • Need for decentralized digital networks which enables humans

PANEL DISCUSSION

The next was the Panel Discussion which was graced by the dignitaries;Mr. Tanutejas Saraswat, CEO & Founder, ShopKirana, Mr. Tauseef Khan, Co-Founder & CEO, Gramophone, Ms. Surabhi Shah, Partner, Carragreen & Mr. Anurag Asati, CEO & Founder, The Kabadiwala.Com on the topic “Not About Ideas. Making Ideas Happen”

 Mr. Tanutejas Saraswat Said  your soch is  never  wrong your samajh can be.

This is very important to change your ego, Because  all people have their  vision which is existence. He said never say no for any work because we all are human being and we can do each others work  . we first have right to vision people ,  eg. flipcard how they are going on a top on every  single day ,because they have a mission and those people  who are on mission never say no for anything they do all impossible work .

So it’s a desh , town , country or anything if you all are a one person the mission will definitely get sucessed

 Mr.  anuraag asati   He said change your mentality for kabadi wala . This is not easy to work as kabadi wala . 

Mr. Tausaeef Khan said  I want to connect to customer so I shifted  to indore but we connect to customer all over cities and now   we are  doing transaction , empowering concept that setup in farmer because our all work is for farmers. he said our destination was difficult. but when your mission clear no one can stop you