When Chai Met Toast to perform in the PartyNite Metaverse

When Chai Met Toast, Indian Pop band will be performing at their first ever music concert in the Metaverse. Van Heusen, India’s leading power dressing brand from Aditya Birla Fashion and Retail Ltd (ABFRL), has teamed up with PartyNite Metaverse to create a virtual performance space for the musical extravaganza called “Van Heusen Metaplay”.

Fans and Viewers can RSVP for the event on Paytm Insider, style their avatars with the latest collections and ensembles from Van Heusen and experience the infectious and melodies energy of the virtual concert. The musical lineup comprises lead vocalist Ashwin Gopakumar, Guitarist Achyuth Jaigopal, Keyboardist Palee Francis and Drummer Pai Sailesh. They will be performing six of their fan favourite tracks in the metaverse at a 30-minute concert extravaganza. Fans and viewers attending the concert can dress themselves in virtual branded ensembles at the Van Heusen store in the metaverse environment, before heading out to the concert experience.

Once the registration is made on the Paytm Insider app, the consumers will receive an email with instructions and they will have to download the PartyNite app, log in and then enter the Van Heusen Metaverse experience to customize the avatar and attend the show slated to happen on February 2nd, 2023 at 6pm.