Sony India Launches World of Film Campaign

Sony’s Film Legacy captures emotion and unleash the true power of visual storytelling

New Delhi: Sony India Pvt Ltd., through its division company Sony South East Asia is proud to announce the World of Film, an initiative to celebrate Sony’s legacy and continued commitment to the movie making world. Whether it be involvement with high profile blockbuster studios or an individual crafting their indie film, Sony is committed in their creative journey every step of the way through the power of their Alpha series interchangeable lens cameras and Cinema Line camera series. The campaign begins on 2nd August 2021 and will run until the end of the year.

1. Sony’s Film Legacy captures emotion and unleash the true power of visual storytelling

For decades, Sony has pushed the boundaries in the world of filmmaking and stayed at the forefront of cutting-edge cinematic technology. In 2000, Sony introduced Hollywood to the HDW F900, the world’s first digital cinema camera. The F900 was used to make blockbuster movies such as Star Wars: Episode II Attack of the Clones in 100% digital cinematography. Sony’s class leading VENICE has been used to capture hundreds of theatrical, broadcast, cable and streaming releases. Sony has combined its film industry DNA and superior digital imaging prowess to create powerful creative tools such as the Cinema Line and Alpha Series cameras to capture emotion and unleash the true power of visual storytelling.

Sony’s extended history in the cinematic world has built long lasting relationships with studios and filmmakers the world over. With this engagement of the filmmaking community, Sony hopes to encourage content creators to blossom through the power of Sony digital imaging equipment.

2. Celebrating creators from a diverse range of backgrounds and across a wide range of genres

Sony will be celebrating several unique filmmakers from a diverse range of backgrounds and across a wide range of genres. These include individual filmmakers to production houses crossing Asia Pacific.

Their films will be showcased alongside exclusive behind the scenes production footage starting 2nd August 2021. This footage will share their journey and experience in filmmaking and the gear that helped them achieve their vision. Additionally, these creators will hold workshops sharing insights on how they achieved their cinematic visions starting 2nd August 2021.

3. Filmmaking competition consists of two categories, the Open Category and the College Category for submission of Fiction or Non-Fiction films

Sony will be running a filmmaking competition as part of the campaign; the competition begins on 2nd August 2021 and runs until the end of the year on 31st December 2021. In both categories, fiction and non-fiction film video[i] are accepted for submission. The competition consists of two categories. (participant residing in India)

· Open Category: The Open Category is free to enter and is open to anyone who submits their film or films shot with a Sony camera body

· College Category: The College Category which is open to participants undertaking a full-time course in audio visual content creation (Photography, Videography, Multimedia, UI, Mass Communication, Media and Filmmaking programme[ii])