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Britannia partners with ICC to bring back the iconic Britannia Khao, World Cup Jao Campaign
In a continuing celebration of its centenary year, Britannia Industries Ltd. brings back one of its most memorable campaigns – Britannia Khao World Cup Jao. The nostalgic campaign, which debuted in 1999, brings together two Indian powerhouses – food and cricket. The ICC Men’s Cricket World Cup is no doubt one of the biggest events of the year and thus Britannia’s campaign is bigger than ever before with the mega prize going to 100 consumers…
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