Celebrity-Backed Jewellery Brands to Add to Your Festive Wishlist

This festive season, take inspiration from the stars who have gone beyond wearing jewellery to creating labels and collections of their own.

When it comes to celebrity style, jewellery has always been an important part of the look. But today, some of India’s most recognisable names are taking their relationship with jewellery a step further, moving from being the faces of campaigns to becoming creators, collaborators, and entrepreneurs. From contemporary diamonds to statement polki and fine jewellery, these celebrity-backed names are worth knowing if you’re looking to add something new to your jewellery box this festive season.

1. Jennifer Winget, Sussanne Khan & Ektaa Kapoor — Ekatra Jewels

Ekatra Jewels brings together Jennifer Winget, Sussanne Khan and Ektaa Kapoor, with each playing a distinct role in the brand — from Jennifer as co-creator and Sussanne as Creative Director, to Ektaa as co-founder and investor. The brand’s celebrity-led jewellery journey began with OH MY GOLD by Sussanne Khan, followed by NOT JUST ONE, its latest collection co-created with Jennifer Winget. Inspired by the many facets of a woman, the collection brings together seven solitaire shapes, each representing a different quality, from confidence and courage to curiosity, drive and authenticity. For the festive season, the collection is designed to work across occasions, with rings, earrings, pendants and bracelets that can be worn individually or mixed and matched.

Festive wishlist pick: Pick your shape based on the quality you identify with most or mix several together for a look that is completely your own.

2. Tamannaah Bhatia — Witty by Tamannaah

Tamannaah Bhatia has brought her personal aesthetic into the jewellery space with Witty by Tamannaah, a contemporary jewellery label that reflects the actor’s love for fashion and accessories. The brand takes a more playful approach to jewellery, with pieces designed to work as everyday accessories while still adding personality to an outfit. For the festive season, it offers an alternative to traditional jewellery — particularly for those who like mixing contemporary pieces with Indian silhouettes.

Festive wishlist pick: Layered pieces and contemporary designs that can be styled with both festive and Western outfits.

3. Karan Johar — Tyaani

Karan Johar’s love for larger-than-life fashion extends to jewellery through Tyaani, his jewellery venture with entrepreneur Shravan Satyani. The brand puts the spotlight on Indian craftsmanship, with a particular focus on polki, uncut diamonds and traditional jewellery techniques, while giving them a contemporary treatment. If your festive wardrobe tends to lean towards statement-making silhouettes, Tyaani’s pieces are designed to complement exactly that kind of maximalist dressing.

Festive wishlist pick: A statement polki necklace or pair of earrings that can instantly elevate a festive outfit.

4. Neelam Kothari — Neelam Kothari Fine Jewels

Actor and jewellery entrepreneur Neelam Kothari has turned her longstanding passion for gemstones and fine jewellery into a brand of her own. Neelam Kothari Fine Jewels focuses on fine jewellery featuring diamonds and coloured gemstones, with designs that balance classic elegance with contemporary sensibilities. For anyone looking to invest in pieces that can move beyond the festive season, the brand’s timeless aesthetic makes it worth exploring.

Festive wishlist pick: A coloured gemstone piece that adds a pop of colour to an otherwise classic festive look.

5. Shilpa Shetty — Limelight Lab Grown Diamonds

Shilpa Shetty is a strategic investor and the brand ambassador for Limelight Lab Grown Diamonds, bringing together her fashion-forward aesthetic with one of India’s growing lab-grown diamond jewellery brands. The brand focuses on sustainable luxury, offering diamond jewellery designed for consumers looking for contemporary pieces with a more conscious approach to fine jewellery.

With Shetty’s signature style often moving between understated elegance and statement glamour, Limelight’s collection offers plenty of options for festive dressing — from everyday diamond pieces to jewellery that can add a little more sparkle to a celebration.

Festive wishlist pick: A contemporary diamond piece that adds festive sparkle without feeling restricted to one occasion.

Whether you’re drawn to Jennifer Winget’s celebration of the many sides of a woman with Ekatra’s NOT JUST ONE, Tamannaah Bhatia’s contemporary approach, Karan Johar’s maximalist take on Indian jewellery or Neelam Kothari’s timeless gemstone-led aesthetic, there’s plenty of celebrity inspiration to add to your jewellery wishlist this season.

Because sometimes the best way to dress like your favourite star isn’t to copy what they’re wearing — it’s to discover what they’re creating.