Godrej Interio expands office wellness portfolioin Madhya Pradesh

Launches innovative and ergonomic Motion Chair enhancing workforce wellness and productivity

Indore. Godrej Interio, India’s leading furniture brand in institutional segments with a strong commitment to sustainability and centers of excellence in design, manufacturing and retail, has introduced an exclusive product ‘Motion Chair’ in Indore to meet the rising demand from customers across the Central region, especially Madhya Pradesh market.

Theexpanded wellness portfolio including the newly launched ‘Motion Chair’ was introduced by Sameer Joshi, AVP – Marketing (B2B), Godrej Interio. This innovative product will spur the retail brand towards gaining wider reach and making further inroads into this important geographical market. Indore is the financial capital of Madhya Pradesh and includes increasing number of offices and commercial establishments wherein innovative products such as ‘Motion Chair’ will find quick acceptance from the large workforce.

Mr. Sameer Joshi, AVP – Marketing (B2B), Godrej Interio said, “Madhya Pradesh and especially Indore is strategically positioned in the nation’s central zone, and is surrounded by IT hubs and SEZs. It has therefore emerged as a key destination for investment for various industries and is often referred to as the Detroit of Madhya Pradesh. The presence of the high economic activity in the region has led to rapid rise in quantum of workforce and increased focus on productivity. Well designed and innovative products such as ‘Motion Chair’ enhance comfort and wellbeing thereby spurring productivity amongst workforce. With 16% of market share in overall organized office furniture industry, the Madhya Pradesh market including Indore contributes to around 7-8% of Godrej Interio’s total revenue.”

In comparison to a decade or more ago, most office workers today spend many more hours at work. Most of these long hours are unfortunately spent in office working on the computer or laptop. Remaining seated at the workstation for extended periods force the modern officeworker to sit in highly strained postures for longer duration. These leads to serious posture related issues and ailments among employees in the long-run. Most organizations therefore have been incorporating methods by which employee wellness and productivity can be improved.

The Motion Chair from Godrej Interio is one such innovative product which though its innovative and ergonomic design can help organization contribute to employee wellness and enhance productivity.Godrej Interio has a wide office product range in wellness portfolio meeting different various needs and tastesbased on Wellness Insights. ‘Motion Chair’isbased on a unique concept where the product is responsive to the natural postural change needs of the user and enables active sitting and dynamic body movements for overall wellness and efficiency of the user. The 3-Dimensional movement offered by Motion enables users to move more even while seated. Its back tilt with variable limit adjustment up to three positions can be used based on nature of activity performed. The unique flexing of the chair is a result of the complex design construction and Hi-tech Compounded Engineering Plastics.