Vedang Raina becomes the face of Jack & Jones’ autumn-winter 2026 denim campaign

Vedang Raina has hopped into an entirely different role that’s away from the big screens! The Jigra star has become the face of the autumn-winter 2026 denim campaign for the European menswear brand Jack & Jones. As per the brand, Raina’s off-screen style, creative energy, and a sense of community falls into the template of the brand’s ethos, bringing its emphasis to the new generation of men. As Raina brings with him contemporary style and an attractive youth appeal, he adds to the denim proposition of the latest campaign.

Speaking about the collaboration, actor Vedang Raina said, “Denim has always been the anchor of my wardrobe. It’s what I reach for whether I’m traveling, on set, or catching up with friends. Teaming up with JACK&JONES felt instinctive because their dedication to the craft is evident in every fit and wash. This collection is truly built for the move; it lets you feel completely comfortable in your own skin, stay true to who you are, and take on every day with absolute ease.”

Raina even presented this upbeat campaign by taking to his social media handle and dropping a video that oozes his sense of contemporary style, aligning with the brand’s idea of laying emphasis on the new-age men.

Button up, and let Jack & Jones’ denim be the real rockstar of your wardrobe with Vedang Raina showing how it’s done!