Kaun Banega Crorepati hosted by Amitabh Bachchan comes together with Google Gemini

Sony Pictures Networks India and Google India announce a first-of-its-kind collaboration that integrates Google Gemini as a helpful AI companion for India’s most iconic knowledge-based entertainment franchise

Mumbai, 9th July 2026: Sony Pictures Networks India (SPNI) has entered a collaboration with Google Gemini for the upcoming season of Kaun Banega Crorepati (KBC). This deeply integrated content collaboration brings Google Gemini into the fabric of the KBC experience across Sony Entertainment Television and Sony LIV, serving as an interactive knowledge companion for the audience.

For over two decades, Kaun Banega Crorepati has inspired millions by making knowledge aspirational, accessible and empowering. This collaboration will be seamlessly integrated within the show’s content – from guiding viewers through registrations to supporting their overall general knowledge preparation, Google Gemini will play a meaningful role throughout the journey.

The latest promo builds upon the excitement of how technology and entertainment intersect, with Amitabh Bachchan in his distinguished style saying, “Deviyon aur sajjano, baat bade pate ki hai. Dekhiye, gyaan aur samay ki ek hi niyati hai, dono nirantar aage badh rahe hain. Aur aaj Artificial Intelligence, yaani ki AI ke iss yug mein, Kaun Banega Crorepati se jud raha hai ek naya bhagidaar, Google Gemini.”

Unveiling how Google Gemini will be an integral part from the registration process to being the guide to the Hot seat, he adds, “Kyun? Hai na sone pe suhaga. Registration ki pehli seedhi se lekar hot seat ki taiyaari tak, har kadam par Google Gemini rahega aapke sar par. Haan toh, der kis baat ki? QR code jo yahan par hai, use aap scan kijiye ya diye gaye link par jaiye, registration ki prakriya samajhiye aur bas taiyaar ho jaiye. Kyunki KBC registrations shuru ho chuke hain. Aur jab adhyay, yaani daur, naya ho aur saath hi Google Gemini ho, toh aapko crorepati banne se koi nahi rok sakta. Koi bhi nahi.”

This collaboration also brings the power of Google Gemini directly to audiences through interactive touchpoints. On the Google Gemini app, users can get instant, clear guidance on KBC registration steps and criteria, while interactive challenges to be rolled out soon will help people across households sharpen their general knowledge across diverse topics.